ROBERT E. BARD

Robert E. Bard is the president and CEO of LATINA Style Magazine, a position he assumed in October 2001, after the untimely passing of his spouse and business partner, Anna Maria Arias, the founder, editor & publisher of the magazine. Ms. Arias, in her eight years at the helm of the magazine build it up to become the most respected publication in the Latina market. An overwhelming response to Ms. Arias demise from the Latina and Hispanic community inspired Mr. Bard to devote his energies to keep her mission and the goals of the magazine alive.

Prior to his position at LATINA Style Mr. Bard was the founder of The Bard Company (TBC) a consulting public affairs, public relations, marketing and advertising firm specializing in the U.S. Hispanic professional market. Among its many projects TBC has developed extensive and unique programs for corporations to create multi-level integrated Hispanic programs that include educational issues, scholarship program creation, supplier diversity development, corporate board development and congressional interface.

Based in Washington, D.C., TBC has established itself by creating a number of successful national, regional and local programs for such prestigious clients as American Express, Nordstrom, The Hispanic Association on Corporate Responsibility, LATINA Style Magazine, SBC Communications, Anheuser Bush, the National Hispanic Scholarship Fund and Hispanic Magazine.

With over twenty years of marketing experience, Mr. Bard has developed unique expertise on the workings of the U.S. Hispanic media. As member of the team that successfully launched Hispanic Magazine and LATINA Style Magazine, two of the most respected media vehicles in the U.S. Hispanic market, Mr. Bard has first hand knowledge on what is necessary for a publication to establish itself in this elusive market. He brings to his projects creativity, insight and solid marketing skills developed during his service to leading national corporations. His career path includes work in the media, advertising and public relations agencies and corporate marketing.

He is actively involved in the endeavors of the Hispanic community and he sits on a number of boards and commissions. Experience as well as extensive community knowledge allows him to focus on a particular project considering a wide range of solutions that are not only marketing sound but also community sensitive. He is a graduate of the MALDEF Leadership Training program, is a member of the board of directors of the National Hispanic University and co-chairs the Latina committee of the U.S. Hispanic Chamber of Commerce.

Mr. Bard completed his undergraduate work at the California State University at Northridge and completed his postgraduate studies at the University of California in Los Angeles. He is a native from Chile and is fluent in Spanish and French.