Ad Specifications (Dimensions)
Page trim size: 8 3/8” X 10 7/8”, Screen Ruling: 133-line screen

 
DOWNLOAD 2009/2010
Advertising Specifications

PLEASE NOTE: Bleed ads must keep all live matter 1/4” from all four sides of the “trim size.” All ads must conform to these dimensions. In the event that an ad does not, it will be reduced or enlarged to fit the designated space at advertisers’ expense.

Ad Specifications (File Format)
HM&T accepts 3 File formats. We WILL NOT accept other file formats.

1. Press Ready PDF

• File CANNOT use transparency
  (if your file uses transparency, please see EPS below)
• All images must be 300 dpi CMYK or Grayscale
• All colors must be 4 color CMYK
• File MUST HAVE a MINIMUM of 1/8 inches BLEED on all 4 sides
• Save as file type PDF
• Compatibility = Acrobat 4.0 or Higher
• All compression for images should be at 300 dpi
• You should have CROP MARKS offset 1/4 inches
  (DO NOT USE Bleed Marks)
• PDF must use BLEED (1/8 inches on all 4 sides)
• EMBED ALL FONTS

2. Press Ready TIFF

• All images must be 300 dpi CMYK or Gray scale
• All colors must be 4 color CMYK
• File MUST HAVE a MINIMUM of 1/8 inches BLEED on all 4 sides
• Save as file type TIFF
• Image compression = NONE
• Save as file type TIFF

3. Press Ready EPS

• All images must be 300 dpi CMYK or Gray scale
• All colors must be 4 color CMYK
• File MUST HAVE a MINIMUM of 1/8 inches BLEED on all 4 sides
• Save as file type EPS
• Post Script: Level 2
• Color: CMYK
• Preview: TIFF
• Data Format: ASCI I or Binary
• EPS must use BLEED (1/8 inches on all 4 sides)
• EMBED ALL FONTS

Ad Specifications (File Delivery)
HM&T accepts 2 DELIVERY methods.

1. Email

• Please name the ad with month and advertiser’s name example: (jan/feb_xyzcompany.pdf)
• Email file to:advertising@hispanicmeetingstravel.com
• When you have successfully uploaded the file, please email the file to: sgonzalez@hispanicmeetingstravel.com

2. CD-ROM

Please DO NOT send MAC formatted Discs

Send Materials to:

GVR Public Relations Agency, Inc.
1322 Space Park, Suite A258
Houston, TX 77058
Tel:(281) 333-1755 FAX:(281) 333-1996
Email: advertising@hispanicmeetingstravel.com

CD LABELING REQUIREMENTS:

• Issue Date/month
• Advertiser
• Agency Name
• Phone Number
• Contact Person
• List of Contents
• Ad Name/Number

PLEASE NOTE:

• Do NOT send JPEG or GIF files, DO NOT send files in RGB
• All ads should include a printout of the contents of each disk supplied
• All ads created in Microsoft Word, Microsoft Publisher, Power Point, or any other word processing program WILL NOT BE ACCEPTED
• All ads submitted should be suitable to print as is. HM&T is NOT responsible for any errors in content
• If files are prepared improperly and mechanical requirements are not met, HM&T will not guarantee the reproduction of the ad and additional production charges to the advertiser may result.

ACCEPTABLE PROOFS:

Black and white ads: Velow or Laser (2 sets)
Color Ads: Cromalins, Match Prints, Press Proof, Kodak Approvals, CREO Spectrum or Iris Digital Proofs for color guidance on press (2 sets)

• All supplied color guidance must meet all SWOP specifications with 5%, 25%, 50%, 75%, 95%, and 100% CMYK control Patches
• Proofs must be provided at 100%% size with crop marks
• Color laser/inkjet proofs are unacceptable for color guidance