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HM&T MEDIA KIT 2010

Advertising Rates

4 COLOR 1X 2X 3X 4X 5X 6X
SPREAD 11,000 10,450 10,230 9,680 9,460 9,300
PAGE 6,050 5,830 5,610 5,390 5,170 4,950
2 / 3 PAGE 4,180 3,850 3,520 3,190 2,970 2,750
1 / 2 SPREAD 6,250 6,030 5,810 5,590 5,370 5,150
1 / 2 PAGE 3,520 3,300 3,190 3,080 2,860 2,640
1 / 3 PAGE (vertical) 3,300 3,190 3,080 2,970 2,750 2,530
1 / 4 PAGE (square) 2,750 2,530 2,310 2,090 1,870 1,650
1 / 6 PAGE (square) 1,100 990 880 770 660 550

BLACK & WHITE 1X 2X 3X 4X 5X 6X
SPREAD 9,680 9,240 8,800 8,360 8,140 7,920
FULL PAGE 5,005 4,785 4,235 3,905 3,700 3,465
2 / 3 PAGE 3,300 3,080 2,860 2,640 2,420 2,200
1 / 2 SPREAD 5,105 4,885 4,335 4,005 3,800 3,565
1 / 2 PAGE 3,135 2,915 2,695 2,475 2,255 2,145
1 / 3 PAGE (vertical) 2,530 2,310 2,090 1,870 1,650 1,430
1 / 4 PAGE (square) 1,650 1,430 1,210 990 880 770
1 / 6 PAGE (square) 1,100 990 880 770 660 550

COVERS Color Only 1X 2X 3X 4X 5X 6X
SECOND 7,260 7,040 6,710 6,490 6,380 6,270
THIRD 7,260 7,040 6,710 6,490 6,380 6,270
FOURTH 7,480 7,260 7,040 6,820 6,600 6,380

General
Circulation:
Guaranteed rate base of 10,000.
Reply Card:
$3,200. Back-up page is required for Reply Cards.
Color Rates:
Fifth color cost $1,000. Second color will be matched as closely as possible using 4/C process combinations.
Bleed Rates:
10% additional cost. Non-cancelable.
Cover Positions:
Non-Cancelable basis only.
Reprints:
Available upon request.
Agency Commission:
15% commission on advertisement if paid within 30 days

Rate Card

Effective June 10, 2009
Publisher reserves the right to change distribution dates,
with out notice.

2009 Closing Dates:
Issue Space Res. Ad Materials Dist.
February / March 01/22/10 01/29/10 02/08/10
April / May 03/19/10 03/26/10 04/05/10
June / July 06/07/10 06/21/10 06/28/10*
August / September 07/16/10 07/23/10 07/30/10
October / November 09/17/10 09/22/10 10/04/10
December / January 11/05/10 11/12/10 11/29/10*

*IAHMP Conference Issue


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